I’m a photographer, creator and creative consultant, working across beauty, corporate and fashion - always in search of the human story underneath it all.

In my corporate work, I look for heart. In fashion, I try to bring the person behind the exterior to the surface. And in skincare, I approach my work almost like a poet, through colour, light and texture, building emotional worlds around what skincare feels like, not just what it does. I merge this approach with product focused, clean visual, letting the product be the hero. I bring perfection and imperfection at the same time, capturing the experience and how a product makes you feel when you use it.

I’ve spent over 15 years working across editorial, brand and commercial spaces, and that experience shapes how I approach everything I do. I think strategically, but I create from the heart. I care deeply about storytelling, but I also care about clarity. My work aims to be beautiful, meaningful, intentional and human.

I work with brands in three main ways: as a professional photographer, as a content creator, and as a creative and marketing consultant. This allows me to move fluidly between thinking and making - from shaping ideas and narratives, to bringing them to life through imagery, content and campaigns. Sometimes that means creating long-term, concept-driven campaign assets. Sometimes it’s fast, platform-native content. Sometimes it’s helping a small business founder untangle their vision and turn it into something tangible. And sometimes, I’m one piece of a much larger corporate puzzle, contributing thoughtfully to the work at hand.

I believe in growing with the brands I work with, and be part of the longer journey. If you’re looking for someone who can hold both the strategy and the soul of your brand, while bringing your visual world to life, I’d love to hear from you.